Christine Fiddis

Christine has 25 years experience in the marketing and information technology sectors. In her current role she provides consultancy on all aspects of strategic marketing, marketing research, and marketing and communications planning, primarily to the SME sector.

Christine has previously worked as a principal consultant with DMR and was responsible for business development and consulting within the Utilities and Building Society sectors.  Prior to joining the DMR Group, Christine was a Managing Consultant with Coopers Lybrand, responsible for five senior consultants. Her role included business development and the management of assignments in: marketing strategy, marketing planning and research, information technology strategy, systems selection, and systems development and implementation.

Before joining Coopers Lybrand, she was a major accounts manager with ICL in the manufacturing sector, responsible for revenue in excess of £3 million; and before that an account manager for Comshare, selling, developing, and implementing executive information systems.

Christine also researches and writes for the Financial Times, Informa Group and Gartner Group on customer relationship management, e- business and the role of technology in business.